MAD Colour Case Study

Publish date: 05.11.19

MAD Colour has been almost 45 years in the making.  Formerly known as Minprint, it has been synonymous with top quality commercial print since 1977 and the family business has grown year on year to employ over 50 experienced staff.  The business now encompasses a dedicated design agency, events, interiors, vehicle graphics, bespoke joinery, signage and digital solutions.

MAD Colour decided to invest in a new Xerox® Iridesse™ with the latest Fiery EX-P 6 Print Server.

“This Xerox production press strikes the right balance between productivity and quality, with a few nice bells and whistles to give us an edge. Features like the Fiery front end being able to seamlessly integrate into our Pace MIS will make a big difference going forward,” Jamie McMinnis, Managing Director, MAD Colour

Litho Quality

The Iridesse boasts similar quality levels to litho but with the advantages of digital, Minprint can now migrate short run litho work to digital

New Offerings

With the gold, silver, white and clear inks, Minprint are able to offer a range of speciality effects to wow their clients and differentiate from competitors

Faster Turnaround & Increased Uptime

“Xeretec has given us engineer level training to fix our own issues and with a hyper rip that literally eats data, we’re now in a great place to take on those jobs that others might shy away from.” Jamie McMinnis, Managing Director, MAD Colour

Why Xeretec?

“Initially, when we were all but sold on an HP Indigo, the Xeretec team came in and impressed us with demos as well as some additional training with a specialist, which was really useful after install to really push the boundaries of what the machine can do. They followed up with us on every angle and nothing seemed like too much trouble. I really would recommend them highly.” Jamie McMinnis, Managing Director, MAD Colour